As a regulated business, ESB Networks DAC is ring fenced
within ESB Group and with its interactions with customers, suppliers and the
industry, clearly defined as ESB Networks.
It is recognised that the unique role of ESB Networks needs
to be communicated and understood. The ESB Networks brand needs to be further
developed to engage our customers and stakeholders with our key messages,
including information on connections, reliability, innovation and safety.
This work has already commenced with our new Safety
Advertising campaign that includes TV, Radio, Online and Social Media. This
campaign has been very successful in raising awareness and engaging people in
our key safety messages and the ESB Networks brand.